| Procomm 2010 |

Dean's Desk Assoc. Dean Media Counsel Winning Women Into the Future Rethinkers Faculty Spotlight Alumni News Film Editor

Ad man conducts research, eats Texas-style, catches game fever

by Dr. Olan Farnall, Adversiting

img

Last April I was granted a oneyear leave from my duties in the Department of Communications to pursue research opportunities at Texas Tech University.

This was a great opportunity for me because the College of Mass Communication at TTU has a number of resources that I plan to use while investigating issues of ability-integrated advertising, deception in packaging senior products and the use of humor as a tool to build persuasion.

This was a great opportunity for me because the College of Mass Communication at TTU has a number of resources that I plan to use while investigating issues of ability-integrated advertising, deception in packaging senior products and the use of humor as a tool to build persuasion.

The Center for Communication Research (housed in the college) is equipped with some pretty terrific psychometric monitoring apparatus.

In addition, the college has a new and vigorous Ph.D. program, so “research” is the key word around the halls of the Mass Communication building.

To date I’ve worked with grad students and faculty to submit a paper to the International Communication Association national conference, and I am co-author on another study dealing with cultivation effects.

I’ve made use of the center’s phone survey bank and even done some training on the use of equipment that records eye movement when exposed to stimuli. The eye-tracker records overall pattern of focus, saccadic movements and gaze fixation. I didn’t know what those terms were either before the training, but I can tell you the application of the technology for studies analyzing Web browsing on YouTube or Facebook is amazing.

While I’m here to do research, I must also say that I picked a pretty good time to come back to Lubbock. The football fever on campus as a result of the Red Raider’s national ranking is infectious.

When ESPN Gameday came to campus to do a national broadcast before the Texas-Texas Tech game, they set up their soundstage just outside my office door. I was in on a Saturday trying to be productive, but I couldn’t pass it up. I watched from behind the stage while past TTU basketball coach Bobby Knight made another of his famous statements to the media.

When asked which team he picked as the winner of the game he calmly said, ”I really hope we kick their ass.”

Things are going well here, although I do miss CSUF. But don’t think everything has been “a bed of roses.” For those of you who know my family, just imagine a three-day trip across country in a Mercury sedan with one 80-year-old mother and three dogs. The trip was memorable to say the least. When we arrived in Lubbock, we had to wait an additional two weeks for our belongings. No furniture, no bed, no refrigerator… another madefor- TV movie waiting to be written.

My one-year journey is almost over. I am thankful to the university and the department for the opportunity to be exposed to a different academic culture. I truly believe that this kind of sharing has benefits for both universities. But know that I look forward to seeing many of you when I come back during break.

I need something for dinner besides chickenfried steak.


Debaters take another win

Titan debaters won first place in junior varsity and novice divisions at the January University of California, Berkeley, Forensics Tournament.

Debaters included Marvin Carter, Dan Perdomo, Ryan Kadaveri and Steve Simpson.

The CSUF debate team traditionally places well in competitions. Director of Forensics Jon Bruschke said, “More than just being a successful debate team, we are a group of people striving to improve ourselves morally and intellectually. We have students with many different majors and backgrounds. The only think we care about is our debaters’ passion and willingness to work hard.”

Most debaters estimate they spend more than 40 hours a week preparing for debate competitions.


CSUF
College of Communications Entertainment. All rights reserved Worldwide.
Disclaimer Notice | Privacy Statement

Questions/Problems/Suggestions to: