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Glitz, glamour, galas

Entertainment is where it’s at for public relations grad


Eddie Garcia

Eddie Garcia (Public Relations ’06) took his time coming to Cal State Fullerton for his degree. He started his higher education pursuits at Fullerton College, and then took a few years to work at Home Depot before arriving at CSUF.

Now he credits his professors and his degree here with helping him to land an “exciting, funfilled, challenging” job as account manager at Levine Communications Office PR in Los Angeles, a 15-employee agency that caters to the entertainment industry.

He wrote in an e-mail, “I want to let you know I am now an entertainment publicist with LCO PR. It’s a great gig. I work with a team of about eight on several clients right now.”

After graduation, Garcia had a brief stint with The Professional Image, a boutique agency in Newport Beach that specializes in medical public relations before moving to LCO PR.

“Our founder, Michael Levine, has authored 19 books; his most popular book is ‘Guerilla Pr.’ He’s a great guy and a great professional.”

Garcia obviously is still in awe of the client list: “In the past we have represented Michael Jackson, Charlton Heston, David Bowie, Nike, Barbara Streisand and many other respected names and companies. A new client I am representing is Carl Reiner, producer/director/actor.

“It’s a great company with a solid foundation, and I am lucky to have been hired on here.”

A recent assignment was to get placement of a story in The Washington Post (D.C.) about Paul Stanley of KISS and Robert Shemin, author of “How Come That Idiot Is Rich and I’m Not?” A follow-up e-mail from Garcia said, “Done deal!”

Aside from working in-house on client projects, Garcia also had the opportunity to attend the “Strike Force” annual event at the Playboy Mansion.

“I met Hugh Hefner. He’s really very sociable. And Michael Clark Duncan, the main character in ‘The Green Mile,’” Garcia said. “He was the guest of honor.”

The mostly invitation-only event entertained about 500 guests with a mixed martial arts format that is held the night before the Emmy’s.

Garcia said the event draws major press, such as ESPN, Sports Illustrated, The Orange County Register, The Los Angeles Times, and other sports publications and stations.

The 30-year-old acknowledged the Department of Communications for much of his success.

“It goes to show the value of the Cal State Fullerton education system,” he said. “I love Cal State. My experience there was superb. My two older brothers are also CSUF grads.”

Now he is trying to be a good uncle to a new nephew in the family. “He’s the most beautiful little guy in the world.”

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