Glitz, glamour, galas
Entertainment is where it’s at for public relations grad
Eddie Garcia (Public Relations ’06) took his
time coming to Cal State Fullerton for his
degree. He started his higher education
pursuits at Fullerton College, and then took
a few years to work at Home Depot before arriving
Now he credits his professors and his degree
here with helping him to land an “exciting, funfilled,
challenging” job as account manager at
Levine Communications Office PR in Los Angeles,
a 15-employee agency that caters to the entertainment
He wrote in an e-mail, “I want to let you know I
am now an entertainment publicist with LCO PR.
It’s a great gig. I work with a team of about eight
on several clients right now.”
After graduation, Garcia had a brief stint with
The Professional Image, a boutique agency in
Newport Beach that specializes in medical public
relations before moving to LCO PR.
“Our founder, Michael Levine, has authored 19
books; his most popular book is ‘Guerilla Pr.’ He’s
a great guy and a great professional.”
Garcia obviously is still in awe of the client list:
“In the past we have represented Michael
Jackson, Charlton Heston, David Bowie, Nike,
Barbara Streisand and many other respected
names and companies. A new client I am representing is Carl Reiner, producer/director/actor.
“It’s a great company with a solid foundation,
and I am lucky to have been hired on here.”
A recent assignment was to get placement of
a story in The Washington Post (D.C.) about Paul Stanley of KISS and Robert Shemin, author of
“How Come That Idiot Is Rich and I’m Not?” A
follow-up e-mail from Garcia said, “Done deal!”
Aside from working in-house on client projects,
Garcia also had the opportunity to attend
the “Strike Force” annual event at the Playboy
“I met Hugh Hefner. He’s really very sociable.
And Michael Clark Duncan, the main character in
‘The Green Mile,’” Garcia said. “He was the guest
The mostly invitation-only event entertained
about 500 guests with a mixed martial arts format
that is held the night before the Emmy’s.
Garcia said the event draws major press, such
as ESPN, Sports Illustrated, The Orange County
Register, The Los Angeles Times, and other sports
publications and stations.
The 30-year-old acknowledged the Department
of Communications for much of his success.
“It goes to show the value of the Cal State
Fullerton education system,” he said. “I love Cal
State. My experience there was superb. My two
older brothers are also CSUF grads.”
Now he is trying to be a good uncle to a new
nephew in the family. “He’s the most beautiful
little guy in the world.”